Website Development for Flooring Company
- Corporate
- WordPress, Elementor, PHP
Your Trusted Partner for Digital Marketing Services
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Description:
Navicosoft revolutionized “Signature Floor,” an Australian flooring company, with a comprehensive digital makeover. Through custom PHP web development and an intricate UX/UI design, we crafted a platform that not only showcases their house and office flooring services but also emphasizes their unique brand identity. Our strategy included a robust content strategy, SEO, and local optimization to ensure “Signature Floor” stood out in the competitive construction industry. The transformation aimed at enhancing their online visibility, engaging potential customers, and driving significant traffic to their website.Challenge:
“Signature Floor” faced considerable digital obstacles upon engaging with us. Their initial online presence was minimal, hindered by a basic website with inadequate UX/UI design, resulting in poor user engagement. The lack of original, SEO-optimized content and an ineffective keywords strategy left them invisible in local Australian search results, significantly impacting their ability to attract relevant traffic. Operating in the highly competitive construction and flooring market, these challenges prevented “Signature Floor” from achieving the online recognition and customer reach essential for their growth. Desperate for a solution, they turned to Navicosoft, inspired by our top-ranking expertise in construction marketing and digital marketing within Melbourne and beyond.Solution:
Our tailored solution for “Signature Floor” involved a multi-faceted approach. We embarked on custom website development using PHP, ensuring the site was not only functional but also aesthetically pleasing with a focus on UX/UI design. Recognizing the importance of distinctiveness in the digital space, we incorporated a B2B login and developed a residential CRM module. To combat the issues of plagiarism and lackluster SEO, we created unique, engaging content and product descriptions, underpinned by a targeted SEO strategy and meticulous local optimization efforts. This comprehensive digital strategy was designed to address “Signature Floor’s” specific challenges, positioning them for success in the Australian market.Impact:
| The strategic digital overhaul by Navicosoft for “Signature Floor” yielded unprecedented results: | |
|---|---|
| Domain Authority: | Increased from 0 to 36, solidifying their online credibility. |
| Search Engine Performance: | Average search position rose dramatically, with relevant traffic escalating from 700 to 10,267 monthly visitors. |
| User Engagement: | CRM module integrated with B2B login for clients. |
| Conversion Rates: | Achieved a 150% increase in ROI, indicating a significant boost in customer conversions. |
